Welcome to Presence Genie

Your business needs a website to establish legitimacy and professionalism with potential customers. A website also acts as an online business card, providing inbound marketing.

Local SEO optimisation helps your business appear in search results when a service or product is searched for “near me” as well as rank for location based keywords.

Having a GBP that displays your business details allows you to appear on Google Maps and in local search results and is complementary to your website. It also provides a space for your customers to leave reviews and influence potential customers.

SEO (Search Engine Optimisation) is the process of improving your website and online presence so your business appears when people search Google for answers and local services.

Without SEO, your website will be lucky to be visible online and not reach potential customers who use the internet to find products or services in your industry.

Both have their place, but SEO offers better long-term visibility through organic search results and return on investment (ROI) for most small businesses, while paid ads give you immediate but temporary visibility.

Think of local SEO services as your online word-of-mouth advertising. These services help your business get included in the results when locals search for what you offer, whether that’s a product or service. When someone searches “plumber near me” or “best café in Gippsland,” local SEO ensures your business appears in those results, on Google Maps, and in local listings. It connects you with local customers who are ready to buy.

Regular SEO focuses on competing nationally for generic keywords like “best pizza.” Local SEO is specifically focused on your geographic area, targeting searches like “pizza delivery in Warragul” or “accountant near me.” Local SEO also includes unique elements like Google Business Profile optimisation, local citations, review management, and location specific content creation.

Presence Genie provides comprehensive local SEO services including Google Business Profile creation and optimisation, local citation building across directories, review management and response, local keyword research and optimisation, location specific content creation, and appropriate local link building. We handle all the technical details while you focus on running your business.

Presence Genie can create a new website for your business or work with what you have. Although at times, it is more cost effective to build a new website.

Yes and as a result your business will be seen to be credible and the authoritative source for accurate information in your industry.

Google expects websites to load within 2.5 seconds on mobile devices. Presence Genie will optimise images and streamline content to ensure your website loads quickly on all devices.

Yes, Presence Genie can handle all ongoing website maintenance, content updates, and SEO optimisation.

A mobile-friendly website is crucial, as Google primarily looks at your mobile site for ranking decisions.

Small businesses can compete by focusing on local search terms and providing more personalised, relevant content for their specific market.

Presence Genie conducts keyword research based on what your potential customers actually search for, not just what you think they search for. We also take the time to analyse your top competitors’ websites, content strategies, and keyword targeting to identify opportunities.

Content should answer the specific questions your potential customers ask and solve their problems. Quality and relevance of your content is critical to ranking well.

AI is changing how people search, but will not replace SEO entirely. SEO-optimised websites remain essential for providing detailed information, facilitating transactions, and building trust. AI search features still need quality website content to provide accurate answers.

No, you should not wait before investing in SEO. Waiting means falling behind competitors who are adapting now. Early adaptation to AI changes can provide competitive advantages.

Generic AI content that doesn’t add value can actually hurt your rankings. Google rewards helpful, accurate, and original content regardless of how it’s created.  

The entry that appear first on a Search Engine Results page (SERPs) is an AI Overview that summarises information from multiple websites. While they may reduce website traffic to some degree, businesses are now finding they often increase qualified visitors who are ready to purchase their products or services.

SEO typically requires a higher upfront investment but delivers better long-term ROI (potentially 2-5x ROI). At Presence Genie, we understand small business budgets and work within yours to achieve results. While paid ads require considerable investment for consistent visibility, SEO builds sustainable rankings. Most small businesses see better returns from SEO after 6-12 months.

Initial improvements often appear within 3-6 months, but significant ranking gains typically take up to one year.

Presence Genie tracks keyword rankings, website traffic from search engines, Google Business Profile views and actions, and most importantly, leads and inquiries generated.

Presence Genie will need access to your current website, Google Analytics (if available), Google Business Profile, and details about your target customers and service areas. We also want to understand your business goals and any previous marketing efforts. All of this will be discussed at our initial meeting.

Minimal. After initial setup discussions, most clients spend just 30-60 minutes monthly reviewing progress reports and providing feedback.

Whether you’re a trades professional, consultant, healthcare provider, or other service business, I adapt proven SEO strategies to your specific market and customer base.